Miss Vickie's and Rosemount Estate partner to offer Canadians unique taste experiences
TORONTO, June 6, 2012 /CNW/ - The Miss Vickie's brand is thrilled to announce that it is celebrating an incredible 25 years this year! Making its debut in 1987 at the Alliston Potato Festival in Ontario, Miss Vickie's potato chips have come a long way to become Canada's favourite kettle cooked potato chip brand. In the spirit of celebrating its silver anniversary, the brand has partnered with Australian Wine, Rosemount Estate, to introduce a first-of-its-kind pairings concept, 'wine and chips', to show Canadians why potato chips and wine are better enjoyed together.
A recent national survey*, conducted by Harris/Decima and commissioned by the Miss Vickie's brand, revealed that almost half of the Canadian population say they enjoy potato chips at least a few times a month or more, and over 60 per cent say they pair a glass of wine with a snack like potato chips just as often. Perhaps most surprising is that Canadians are more likely to drink wine over beer on a regular basis, with women dominating this percentage. Based on a variety of these findings, it was a natural fit for the Miss Vickie's brand to take the lead in presenting Canadians with a new way to appreciate and enjoy its delicious flavour varieties.
"The Miss Vickie's brand is rooted in heritage and entrepreneurial spirit, and it's incredible that we've been able to provide consumers with our unique, carefully crafted flavours for 25 years," says Meghan Merkler, marketing manager, Miss Vickie's. "We wanted to offer consumers something fun and different to highlight this anniversary, and partnering with Rosemount Estate was the perfect match to bring this celebratory pairings campaign to life."
Andrew Floor, Global Brand Director, and the team at Rosemount Estate, created a series of official Miss Vickie's and Rosemount Estate 'wine and chip' pairings to awaken palates from coast-to-coast with new taste and flavour experiences that might not have been expected. These pairings include:
● MISS VICKIE'S ORIGINAL RECIPE POTATO CHIPS + ROSEMOUNT ESTATE SHIRAZ-CABERNET
Sophistication without pretense - The crunch of Miss Vickie's Original Recipe potato chips forms an ideal backdrop for the spicy fruit richness of Shiraz and unmistakable blackcurrant flavours of Cabernet...
● MISS VICKIE'S SEA SALT & MALT VINEGAR POTATO CHIPS + ROSEMOUNT ESTATE PINOT GRIGIO
A classic combination - Miss Vickie's Sea Salt & Malt Vinegar potato chips' distinctive tangy taste truly shows off the tropical fruit and pear flavours in this Pinot Grigio…
● MISS VICKIE'S SWEET CHILI & SOUR CREAM POTATO CHIPS + ROSEMOUNT ESTATE PINOT NOIR
Terrific twosome - Renowned for its capacity to deliver velvety, soft wines of elegance, in this pairing, the earthiness and subtle strawberry and plum notes of the Pinot Noir are amplified by the soft spice of the sweet chili flavours...
● MISS VICKIE'S BALSAMIC VINEGAR & SWEET ONION POTATO CHIPS + ROSEMOUNT ESTATE SHIRAZ
Down-right delicious - The complex taste of Miss Vickie's Balsamic Vinegar & Sweet Onion potato chips, a balance of sweet and sour, perfectly complements the wine's vibrant cassis flavours while the sweet onion brings out enticing hints of licorice and spice…
● MISS VICKIE'S LIME & BLACK PEPPER POTATO CHIPS + ROSEMOUNT ESTATE SAUVIGNON BLANC
Lively and bright - Aromatic and robust, Rosemount Sauvignon Blanc is the perfect pairing for the zesty notes of Miss Vickie's Lime & Black Pepper potato chips. Hints of kiwi fruit and bell pepper in the wine supported by natural, crisp acidity marries well with the citrus and unique spice of the chips…
● MISS VICKIE'S JALAPEÑO POTATO CHIPS + ROSEMOUNT ESTATE TRAMINER RIESLING
Opposites attract - Discover the perfect harmony of spicy and sweet with an off-dry white wine. Its luscious pear and apricot palate tames the heat of this fiery pepper and will demonstrate to your taste buds that opposites really do attract…
"Born from a 'why not?' spirit, Rosemount Estate has been challenging wine industry conventions since its inception, delivering vibrant, flavourful wines that people want to drink," stated Andrew Floor, Rosemount Estate's global marketing director. "Bringing the flavours of Rosemount wines to the table with Miss Vickie's unique potato chip varieties is a natural fit, elevating those everyday occasions with family and friends."
The Miss Vickie's brand is also commemorating this milestone by launching limited edition 25th anniversary packaging for both its Original Recipe and Sea Salt & Malt Vinegar flavours, as well as with the launch of the brand's Facebook page (www.facebook.com/MissVickies) and accompanying consumer promotion. Kicking off on June 18, Canadians will have the opportunity to win one of three trips to Australia to experience wine country themselves!
Miss Vickie's potato chips are available at all major retailers at a suggested retail price of $3.69† for a 220g bag, and Rosemount Estate wines are available at wine stores throughout Canada at an average retail price of $15.
† Suggested Retail Price only. Retailers' pricing and merchandising may vary.
About Miss Vickie's
Miss Vickie's potato chips are Canada's favourite kettle cooked potato chip brand, leading market share in all Canadian regions. Miss Vickie's is one of PepsiCo Foods Canada's flagship brands. For more information, please visit www.missvickies.ca.
* The survey was conducted by Harris/Decima via teleVox, the company's telephone omnibus, from April 3rd to 16th, 2012. A total of 2,006 Canadians were surveyed. Results are considered accurate +/- 2.2%, 19 times out of 20.
Image with caption: "Miss Vickie's Original Recipe (CNW Group/PEPSICO CANADA)". Image available at: http://photos.newswire.ca/images/download/20120606_C6243_PHOTO_EN_14754.jpg
Image with caption: "Miss Vickie's Sea Salt and Malt Vinegar (CNW Group/PEPSICO CANADA)". Image available at: http://photos.newswire.ca/images/download/20120606_C6243_PHOTO_EN_14756.jpg
Image with caption: "Rosemount Estate Shiraz-Cabernet (CNW Group/PEPSICO CANADA)". Image available at: http://photos.newswire.ca/images/download/20120606_C6243_PHOTO_EN_14758.jpg
Image with caption: "Rosemount Estate Pinot Grigio (CNW Group/PEPSICO CANADA)". Image available at: http://photos.newswire.ca/images/download/20120606_C6243_PHOTO_EN_14760.jpg
Image with caption: "Miss Vickie's Logo (CNW Group/PEPSICO CANADA)". Image available at: http://photos.newswire.ca/images/download/20120606_C6243_PHOTO_EN_14780.jpg
Image with caption: "Rosemount Estate Logo (CNW Group/PEPSICO CANADA)". Image available at: http://photos.newswire.ca/images/download/20120606_C6243_PHOTO_EN_14782.jpg