The Quaker brand is committed to playing an active role in the health and wellness of Canadians. Launched by the pioneers of the oat industry over 130 years ago, the Quaker Oat was inspired by the ideals of honesty, purity and integrity - and the amazing nutritional value of a super grain known as the oat.
Throughout the years, we've used our expertise and pursued unique milling methods that provide wholesome nourishment with greater convenience. All three parts of the oat kernel are milled to deliver super grain nutrition. Oats are a simple natural ingredient that provide wholesome nutrition. Important nutrients include fibre, including soluble oat fibre (beta-glucan), protein, and unsaturated fats. All varieties of Quaker oatmeal - including our Large Flake Oats, Quick Oats, Instant Oatmeal, Oatmeal to Go Bars and Oatmeal Squares cereal offer whole grains, fibre and key nutrients that can help build a foundation for a healthy, balanced lifestyle.
The Heart and Stroke Foundation estimates that close to 40% of Canadian adults have high cholesterol levels– a heart healthy concern for many. In 2010, Health Canada recognized the benefits of oat fibre as a means of helping reduce cholesterol, a risk factor for heart disease. The Quaker brand supports this powerful claim and the brand proudly communicates the health benefits of its products with oat fibre. The claim “1/3 cup (30 grams) of Quick Quaker Oats or Quaker Large Flake Oats supplies 40% of the daily amount of the fibres shown to help reduce cholesterol” is now found right on Quaker oatmeal packages.
With Canadians striving to achieve healthier lifestyles in busier-than-ever times, the Quaker brand has responded with a family of better-for-you portion snacks, lite snacks and granola bars that allow you to enjoy the great-tasting goodness of Quaker products conveniently throughout your busy day. We're proud of our ever-expanding family of snacks - from Quaker Crispy Minis rice chips and rice cakes, to Quaker Chewy Granola Bars which are made in a peanut free facility, and Quaker Harvest Crunch Granola Bars, made with whole grain Quaker oats and chunks of real fruit and nuts - that meet the demand for healthier, portable, convenient and great-tasting snacking.
Today, many Canadians are looking for foods and snacks they believe fits their healthy lifestyle and the Quaker portfolio offers a wide range of products that deliver against these needs. Our efforts include: