At PepsiCo Canada, our people are the heart of every bottle, box, bag and moment of joy we create. This year, we’re celebrating that joy in a big way, with a new “Joy of Cola” commercial that re‑imagines the iconic song through the voice of Canadian superstar Alessia Cara. It’s a modern twist on a classic that shines a spotlight on the people who make our PepsiCo Canada brands part of everyday moments across the country, both on screen and in the field. And as we kick off 2026, we’re also opening the door to exciting new opportunities through National Hiring Day.
A teaser of the new spot debuted on February 1, aligning with one of the biggest nights in music awards. The full commercial followed during the Super Bowl on February 8 — one of Canada’s most‑watched sporting moments — reinforcing the long‑standing place of Pepsi in Canadian culture since 1934.
From cheering on favourite teams to sharing a meal or singing along to a great song, Pepsi has been part of joyful Canadian moments for almost a century, and with the majority of our beverage portfolio bottled right here in Canada across our five manufacturing facilities, that connection to Canadian communities runs deep.
A PepsiCo employee at the heart of the story
This year’s spot proudly features Bob, a 50-year PepsiCo Canada veteran driver from the Greater Toronto Area. As a second‑generation employee, Bob carries forward a family legacy, delivering PepsiCo beverages bottled by Canadians for Canadians and bringing the joy of cola to life every day.
“As I close in on 50 years of service to PepsiCo Canada in the GTA, I am humbled and extremely proud to be featured in this spot," Bob says. "It’s a reminder that the work we do every day matters, not just to the company, but to the communities we serve and are a part of.”
National Hiring Day: Join the team that brings joy across Canada
The people who power PepsiCo Canada, team members like Bob, are the reason our brands are present in so many joyful Canadian moments. And as we spotlight them in our newest national commercial, we’re also looking for the next wave of talent to join our incredible roster from coast to coast.
PepsiCo Canada’s National Hiring Day is now in full swing, with openings across our Foods and Beverages teams from coast to coast. Whether you’re looking to launch your career, make a change, or step into a role that feels like community, PepsiCo has a place for you. It’s an ideal moment to launch your career, make a change, or step into a role that feels like community. Our Summer Student Hiring Campaign is also underway, offering opportunities to learn, grow, and make an impact from day one.
Join us and help shape the next chapter of the PepsiCo story in Canada to help bring smiles to Canadians with their most loved food and beverage brands.
Hiring events are taking place across the country through March 13. Visit pepsicojobs.com/canada to learn more and explore open roles.